This stunning 4X SUPER HIDEF video was just one more piece of evidence that video can not only blow us away, but it IS the future of the Web.  Every day some startup tech firm is figuring out how to achieve faster data speeds, richer video experiences, and resolution quality that will be larger than life.  In 2012, we will create interactive SmartStories that blur business solutions and epic storytelling like never before.  It's hard to keep up with what's possible technologically and then…

If you've ever played the blockbuster mobile app / online game Angry Birds, this post will make a lot of sense.  If you haven't—learn what millions have—and play it!  It's easy and fun.  

In Angry Birds, the objective is to use a slingshot to launch birds (that each have unique capabilities) to…

Every agency with a free weekend and free QR code generator is printing QR codes as fast as they can to be as hip and cool as possible. Well, to avoid going from "hero" to "zero" there are a few basics every company should follow:

1) Start with the end-user in mind.  Provide value, information, deals, surprises—all of which needs to be compelling and have a payoff.  Don't just stick a QR code on a page and think someone will scan it "just…

Over the past few years "Disruption" was the buzzword—and even brand position of some of the country's biggest and best ad agencies. It meant having big ideas and tactics that jumped out, intercepted, and grabbed prospects' attention.  We're grossed out by the concept of "disruption."  Especially after the disrupters are disrupting the disrupters.  It amounts to shouting over the top of everyone else, who is trying to shout the loudest. It's not cool, and while you may win the "attention"…

As marketers, we can often get caught up in the day-to-day details that suck us in and seem to completely take over our marketing lives.  The smallest tactics can take the most amount of our time, become frustrating, and keep us away from the things that may really make a BIG difference.  When you're feeling stuck, frustrated or overwhelmed try a process I call "zooming out."  This works at work, but also in everyday life.  First, stop what you are doing and leave the situation or…