All Blog Posts (55)

Marty Foy Wired World Media make the list of Top Design Firms in 2012

International Business Times, a global business journal named Wired World Media a top design firm in 2012.

Woohoo! It’s nice to be recognized by a prestigious publication for hard work, creativity, and ingenuity. Sneezebox, our interactive…

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Added by Marty Foy on February 16, 2012 at 11:26am — No Comments

Stan Lankowitz Rock the Cheetah's Ass

The following passage is from a book published in 1951 titled The Scottish Himalayan Expedition by W.H. Murray. It is one of my favorites. If you can get through the "old fashioned" language, this is really just another way to talk about the Wired World Media value of "Rock the Cheetah's Ass."



Until one is committed there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of…

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Added by Stan Lankowitz on February 6, 2012 at 9:33am — No Comments

Guy Shalev / @Guy_is_Wired Education officially goes interactive!

If you have a child entering grade school within the next 5 years, there’s a good chance they will have the same reaction to the word “textbook” as today’s 18 year olds have to the phrase “CD player”. The paper based (over-priced) textbook and education in general as we know it are forever changing. Apple’s recent announcement of the iBooks 2 app, iBooks Author and iTunes U is the…

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Added by Guy Shalev / @Guy_is_Wired on January 19, 2012 at 6:00pm — No Comments

Stan Lankowitz The power of words in creating success

As a counselor and life coach, I have been exposed to various theories of human behavior and numerous therapeutic treatment modalities. Most of what I have learned involves identifying mental health disorders and creating treatment plans to deal with emotional distress, disability, and suffering. In other words, most of psychotherapy is about understanding misery and undoing the disabling conditions of…

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Added by Stan Lankowitz on January 9, 2012 at 3:33pm — No Comments

Marty Foy Dumb Displays of Important Information

How easy is it for you to figure out my balance from my recent trip to the dental office? 

I received a letter from my insurance company titled: ‘Explanation of Dental Plan Reimbursement.’ Really? An explanation, huh? I had to pull out a calculator to determine what I was on the hook for. 

How simple…

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Added by Marty Foy on January 9, 2012 at 8:21am — No Comments

Jeff Swaim A Super Hi-Def Vision for 2012

This stunning 4X SUPER HIDEF video was just one more piece of evidence that video can not only blow us away, but it IS the future of the Web.  Every day some startup tech firm is figuring out how to achieve faster data speeds, richer video experiences, and resolution quality that will be larger than life.  In 2012, we will create interactive SmartStories that blur business solutions and epic storytelling like never before.  It's hard to keep up with what's possible technologically and then…

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Added by Jeff Swaim on December 8, 2011 at 7:30pm — No Comments

Nikki Martin Why Tweeps Are Just Not That Into You

Bite-sized conversations are the new norm with Twitter helping to lead the way 140 characters at a time. You reluctantly enter into the Twitter fray to promote your brand and want to make a good impression, but for some reason, your Tweeps and other Twitterers are just not that into you. Despite your good intentions, you may be committing one (or more) of four cardinal Twitter sins.

 

1. You come on too strong

Simply put, you ask too much from…

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Added by Nikki Martin on November 30, 2011 at 10:00am — No Comments

Jeff Swaim Higher Education & Responsive Web Design

With the proliferation of Smart Phones, tablets, and touch screens everywhere (kiosks, car consoles, et.c)—all the rage in our business is Responsive Web Design.  That is, designing one version of something that adapts optimally to whatever the delivery platform.  As usual, the numbers do not lie.  Data plans, Smart Phones, tablets are flying off the shelves and with them, consumers are doing their business more and more frequently away from their desktops.  So much so, what may have been a…

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Added by Jeff Swaim on November 17, 2011 at 8:30pm — No Comments

Guy Shalev / @Guy_is_Wired Innovation: Listening Builds Vision

It’s quite interesting that the word vision is always associated with innovation. It’s as if innovators “saw” the light one day and magically created a new product or service. Quotes often appear in the media that read similar to: “Steve Jobs is some visionary…” or “Jeff Bezos had an incredible early vision for Amazon!” Vision can be a reference to sight and in regards to innovation it carries a meaning of mental image or concept…

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Added by Guy Shalev / @Guy_is_Wired on September 21, 2011 at 9:00pm — No Comments

Jeff Swaim Why Sneezebox is Like Angry Birds

If you've ever played the blockbuster mobile app / online game Angry Birds, this post will make a lot of sense.  If you haven't—learn what millions have—and play it!  It's easy and fun.  

 

In Angry Birds, the objective is to use a slingshot to launch birds (that each have unique capabilities) to…

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Added by Jeff Swaim on August 27, 2011 at 10:24pm — No Comments

Stan Lankowitz Powerful Speaking

Language is powerful. For all practical purposes, until an idea is put into words, it doesn’t exist. In the 1960’s, President Kennedy spoke about putting a man on the moon. This led to massive efforts that resulted in a man walking on the moon. Family vacations or applying to colleges happen only after someone starts talking about them. Language is required to make almost anything happen.

 

There are a variety of ways to talk about your future. The words you use have a huge…

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Added by Stan Lankowitz on July 18, 2011 at 10:58am — No Comments

Jeff Swaim Take the QRazy out of QR Codes

Every agency with a free weekend and free QR code generator is printing QR codes as fast as they can to be as hip and cool as possible. Well, to avoid going from "hero" to "zero" there are a few basics every company should follow:

 

1) Start with the end-user in mind.  Provide value, information, deals, surprises—all of which needs to be compelling and have a payoff.  Don't just stick a QR code on a page and think someone will scan it "just…

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Added by Jeff Swaim on July 6, 2011 at 2:00pm — No Comments

Marty Foy 4 Augmented Reality Campaigns That Will Inspire You

 

WOW, check out these four AR-campaigns that will make your head spin. 

 

Augmented Reality is a growing trend in experiential and digital marketing that engages users on smart phones, tablets, and computers.  Reality is substituted with a virtual and interactive experience in real-time. 

Juniper Research predicates that by 2012 there will be 197 million…

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Added by Marty Foy on July 6, 2011 at 10:04am — No Comments

Jeff Swaim "Attraction" Marketing is The Newer (and Prettier) Black

Over the past few years "Disruption" was the buzzword—and even brand position of some of the country's biggest and best ad agencies. It meant having big ideas and tactics that jumped out, intercepted, and grabbed prospects' attention.  We're grossed out by the concept of "disruption."  Especially after the disrupters are disrupting the disrupters.  It amounts to shouting over the top of everyone else, who is trying to shout the loudest. It's not cool, and while you may win the "attention"…

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Added by Jeff Swaim on June 16, 2011 at 10:00pm — No Comments

Jeff Swaim When a Website Disappears

To apply "purple cow" thinking to a Website for a client ... stay locked in the room and keep asking the question.. not what is the product, the copy, the images, the site map, the technology.... ask yourself what is THE EXPERIENCE. What EXPERIENCE can we deliver that will engage a user so fast and deep they forget they are on a Website because they are so into the experience. Think about your brand promise and then what experience will make a powerful connection to your viewer. THEN and only… Continue

Added by Jeff Swaim on April 12, 2011 at 1:00pm — No Comments

Nikki Martin Five Ways to Link Up on LinkedIn to Grow Your Blog (Part 2 of 2)

Five Ways to Link Up on LinkedIn to Grow Your Blog—Part 1 of 2

 

Last time we covered two ways to leverage LinkedIn to grow your blog: Sync your blog with both your company page and personal profile, and observe those LinkedIn groups in which you wish to be active before jumping in. This time, we’ll address what comes next.…

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Added by Nikki Martin on March 24, 2011 at 9:30am — No Comments

Nikki Martin Five Ways to Link Up on LinkedIn to Grow Your Blog (Part 1 of 2)

Congratulations! You’ve created a company blog, you consistently post stellar content, plus you’ve twisted the arms of your colleagues and peers to read regularly and sometimes they even post comments. After all that hard work, the good news (the glass is always half full, right?!) is that you are halfway to success. All you have to do now is grow your audience—one that is inspired to engage and take action. So, where do you start?

 

It really begins by discovering where your…

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Added by Nikki Martin on March 23, 2011 at 11:30am — No Comments

Stan Lankowitz Sometimes, conventional wisdom is crap.

When it comes to dealing with people, conventional wisdom is crap. An insight that I have gleaned from my experience with interpersonal relationships is that conventional practices can facilitate poor behavior, while an unexpected approach can squelch poor behavior with much less resistance.

 

In 1956, Dr. William Glasser started the Ventura School for Girls. Ventura served as both an educational institution and a juvenile detention facility.  

 

One rule was that…

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Added by Stan Lankowitz on March 16, 2011 at 12:21pm — No Comments

Guy Shalev / @Guy_is_Wired Eye-Tracking: Organic Search is (still) King

Think about the last time you searched for something on Google. Did you look at the Sponsored links? Did you scan the organic (non-paid) listings? What did you end up clicking?



Since the rise of search engine popularity, search behavior has been an intriguing area of study. The people who study our actions as searchers on Google, Yahoo, Bing, etc... want to know what were looking at, why we look there and what we do as our first action.



A new study by…

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Added by Guy Shalev / @Guy_is_Wired on March 10, 2011 at 9:57pm — No Comments

Marty Foy Shouldn’t You Be Working?

Have you ever had an idea for an awesome app and then come to find out somebody has already developed it, deployed it and thousands of people are using it everyday? 

 

Last Friday, at happy hour, MOOv’s Chief Information Officer and I grabbed a couple of pints.  Digital marketers are prone to talk about a couple things when they knock back a few: technology, apps, and innovation.

 

Long story…

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Added by Marty Foy on March 3, 2011 at 10:00am — No Comments

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Wired World Media make the list of Top Design Firms in 2012

International Business Times, a global business journal named Wired World Media a top design firm in 2012.Woohoo! It’s nice to be recognized by a prestigious publication for hard work, creativity, and ingenuity. Sneezebox, our interactive marketing platform is simply a…See More
Blog post by Marty Foy Feb 16
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Rock the Cheetah's Ass

The following passage is from a book published in 1951 titled The Scottish Himalayan Expedition by W.H. Murray. It is one of my favorites. If you can get through the "old fashioned" language, this is really just another way to talk about the Wired World Media value of "Rock the Cheetah's Ass."Until one is committed there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills…See More
Blog post by Stan Lankowitz Feb 6
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Education officially goes interactive!

If you have a child entering grade school within the next 5 years, there’s a good chance they will have the same reaction to the word “textbook” as today’s 18 year olds have to the phrase “CD player”. The paper based (over-priced) textbook and education in general as we know it are forever changing. Apple’s recent announcement of the iBooks 2 app, iBooks Author and iTunes U is the tipping point for this new era.   …See More
Blog post by Guy Shalev / @Guy_is_Wired Jan 20
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The power of words in creating success

As a counselor and life coach, I have been exposed to various theories of human behavior and numerous therapeutic treatment modalities. Most of what I have learned involves identifying mental health disorders and creating treatment plans to deal with emotional distress, disability, and suffering. In other words, most of psychotherapy is about understanding misery and undoing the disabling conditions of life.In recent years, I came across Positive Psychology. I fell in love with it! Based on…See More
Blog post by Stan Lankowitz Jan 9

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