Independent e-commerce/multi-channel strategy consultant for 3 years. Corporate life experience includes senior mgmt positions at Eddie Bauer, Classmates.com, Expedia. Heavy emphasis on strategic planning, merchandising, e-commerce operations and marketing.
I've worked with some amazing brands, including:
Eddie Bauer, Classmates.com, Expedia, Online Shoes, Columbia Sportswear, GAP, AlphaGraphics, PETA, Barrie Pace/Hartmarx, MS Rau Antiques, Shop.org, T-Mobile, Imagekind, Mighty Leaf Tea, Wolverine Worldwide
From all my years of experience, my single best marketing advice in one sentence is:
Strategy is as much the art of exclusion as inclusion...what are you NOT going to do?
Added to our WOW arsenal, is our suite of INFLUENCE™ products, including applications for sales, conversions, training, network marketing, learning, and campaigns. Contact us for a demo on how our interactive video platform can change the game in your results.
Another one of our WAYS OF WOW encourages us to keep it real. We are committed to being authentic in who we are and what we say and do. We speak from our experience and in the moment. Keeping it real means speaking what one is thinking and feeling about anything related to work without regard to “how it will sound”. It means being transparent and revealing our true selves. Withholding relevant information, keeping secrets, and participating in gossip are clearly inconsistent with being…See More
We aim to "deliver wow" for both our agency clients and product customers however "delivering wow through education" is also something we practice and believe can produce higher ROI for everyone. One area of internet marketing that constantly changes and therefore produces many questions from clients and customers is Search Engine Optimization also known as SEO. When you ask "how do I get to #1 on Google?" you are really asking "how can I increase my site's SEO?" Arguably the most profitable…See More
As we have evolved Influence™ -- our interactive video platform -- I've been more in touch than ever with the power of stories and the art of story telling. Good stories move you: to tears, to laugh, to act, to feel. It is my commitment that we remember this and you do too—and not get all caught up in the technology that can make stories even more relevant and powerful. I want us to be known as "the most awesome storytellers ever" as we solve our clients marketing challenges and strive to…See More
We deliver WOW at Wired World Media! It's what we signed up to do, and it's a lot of pressure to get it right. And it all starts with our rigorous internal systems and processes. Many clients are surprised to learn that many of us work from home twice a week. How do we collaborate to deliver the goods? It starts on Monday with the development of a weekly plan. Each member of our circle dedicates time to figuring out what we're going to deliver that week and how long we estimate it will take us.…See More
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