Bite-sized conversations are the new norm with Twitter helping to lead the way 140 characters at a time. You reluctantly enter into the Twitter fray to promote your brand and want to make a good impression, but for some reason, your Tweeps and other Twitterers are just not that into you. Despite your good intentions, you may be committing one (or more) of four cardinal Twitter sins.

1. You come on too strong

Simply put, you ask too much from…

Five Ways to Link Up on LinkedIn to Grow Your Blog—Part 1 of 2

Last time we covered two ways to leverage LinkedIn to grow your blog: Sync your blog with both your company page and personal profile, and observe those LinkedIn groups in which you wish to be active before jumping in. This time, we’ll address what comes next.…

Congratulations! You’ve created a company blog, you consistently post stellar content, plus you’ve twisted the arms of your colleagues and peers to read regularly and sometimes they even post comments. After all that hard work, the good news (the glass is always half full, right?!) is that you are halfway to success. All you have to do now is grow your audience—one that is inspired to engage and take action. So, where do you start?

It really begins by discovering where your…