This stunning 4X SUPER HIDEF video was just one more piece of evidence that video can not only blow us away, but it IS the future of the Web.  Every day some startup tech firm is figuring out how to achieve faster data speeds, richer video experiences, and resolution quality that will be larger than life.  In 2012, we will create interactive SmartStories that blur business solutions and epic storytelling like never before.  It's hard to keep up with what's possible technologically and then…

With the proliferation of Smart Phones, tablets, and touch screens everywhere (kiosks, car consoles, et.c)—all the rage in our business is Responsive Web Design.  That is, designing one version of something that adapts optimally to whatever the delivery platform.  As usual, the numbers do not lie.  Data plans, Smart Phones, tablets are flying off the shelves and with them, consumers are doing their business more and more frequently away from their desktops.  So much so, what may have been a…

If you've ever played the blockbuster mobile app / online game Angry Birds, this post will make a lot of sense.  If you haven't—learn what millions have—and play it!  It's easy and fun.  

In Angry Birds, the objective is to use a slingshot to launch birds (that each have unique capabilities) to…

Every agency with a free weekend and free QR code generator is printing QR codes as fast as they can to be as hip and cool as possible. Well, to avoid going from "hero" to "zero" there are a few basics every company should follow:

1) Start with the end-user in mind.  Provide value, information, deals, surprises—all of which needs to be compelling and have a payoff.  Don't just stick a QR code on a page and think someone will scan it "just…

Over the past few years "Disruption" was the buzzword—and even brand position of some of the country's biggest and best ad agencies. It meant having big ideas and tactics that jumped out, intercepted, and grabbed prospects' attention.  We're grossed out by the concept of "disruption."  Especially after the disrupters are disrupting the disrupters.  It amounts to shouting over the top of everyone else, who is trying to shout the loudest. It's not cool, and while you may win the "attention"…