If you have a child entering grade school within the next 5 years, there’s a good chance they will have the same reaction to the word “textbook” as today’s 18 year olds have to the phrase “CD player”. The paper based (over-priced) textbook and education in general as we know it are forever changing. Apple’s recent announcement of the iBooks 2 app, iBooks Author and iTunes U is the…

It’s quite interesting that the word vision is always associated with innovation. It’s as if innovators “saw” the light one day and magically created a new product or service. Quotes often appear in the media that read similar to: “Steve Jobs is some visionary…” or “Jeff Bezos had an incredible early vision for Amazon!” Vision can be a reference to sight and in regards to innovation it carries a meaning of mental image or concept…

Think about the last time you searched for something on Google. Did you look at the Sponsored links? Did you scan the organic (non-paid) listings? What did you end up clicking?



Since the rise of search engine popularity, search behavior has been an intriguing area of study. The people who study our actions as searchers on Google, Yahoo, Bing, etc... want to know what were looking at, why we look there and what we do as our first action.

A new study by…

Hey there, do you remember me? I‘m the prospect you’ve worked so hard to attract. Yes, the exact person in mind when you spent all those hours on your logo, tagline, copy, site design and user experience. I really want to engage with your company but I can’t…I can’t even find you! I mean, I even have a credit card in my fingertips ready to go!

Be Found Often. These 3 simple words can be easily overlooked when it comes to launching or growing an online business,…